It is widely accepted by politicians today that a mandate from the masses is gained not just by what you say but how you say it.
In business, too, the ability to shine before the cameras or sound convincing on radio can do wonders for shareholder confidence. If you company is involved in a press facing situation could you take questions form the pack and stay in control or would you make a statement that could come back to haunt you for years. Remember Gerald Ratner?
In this web age, Webcasts and presentation to camera for web site films and blogs are standard requirements for ranking executives.
The Crawford Media Skills module will equip senior executives and company spokesmen and women to effectively communicate with the media as a key component to any communication initiative.